April 2024

HPAF

April 2024

Is water the future of modern perfumery ?

Have you heard about the growing resurgence of water-based fragrances?What's so new, you ask? It's been around for years, but never really taken off despite the obvious interest.

What's new with Capsum is that we leveraged our unique know-how to give life to a new efficient solutionfor brands who want to move away from alcohol without compromising on fragrance redolence. 💡

Proven to be as performing as an alcohol-based fragrance !


A blooming and all-day lasting alcohol-free fine fragrance.

Compared to an alcohol base :

‱As performing as a standard alcohol base. đŸ’„

‱Bloom as intense as in an alcohol base.đŸŒș

‱Release of the olfactory pyramid very similar to an alcohol base, with a slightlyhigher expression of floral notes ! đŸŒŒ

‱Stays on the skin all day, with an intensity comparable to an alcohol base⏳
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Compared to a standard emulsion :

‱A more intense bloom than a standard emulsion, with a better perception of the olfactory pyramid. đŸŒč👃

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